Back To Basics: What Is SEO Marketing?



Many marketing agencies typically assume the people reading their content already know what SEO marketing (search engine optimization marketing) is but what we've found is not everyone understands the basics of SEO and why it is important for their web presence. Many believe they can either implement SEO OR social media because of the growing importance placed on social media marketing. That's simply not the case anymore; SEO goes hand-in-hand with social media for a good website strategy. Lets take it back to basics and discuss: What is SEO Marketing?

SEO Marketing Defined.

According to Search Engine Land:

It is the process of getting traffic from the "free," "organic," "editorial" or "natural" listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.
Let's break it down.

It is the process of getting traffic from the "free," "organic," "editorial" or "natural" listings on search engines.

When you do a search on Google, you typically either find what you're looking for within the first page, or you go back and change your search query. Let's look at a search example. Search for "seo marketing appleton wi".

The top part of the search results are typically the paid results. You can tell because they have a small orange box with the word "Ad" next to them. The unpaid results are what are referred to as "free", "natural", "organic" and "editorial" in the definition. When a user clicks one of these links, the website has successfully grasped their attention and is now a potential solution for whatever it is they were searching for.

All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

These results are shown in all search platforms, whether it is one of the major ones: Google, Bing and Yahoo; or lesser known platform options. However, none of these platforms don't just KNOW you have the best product and automatically rank you first. You have to prove it with your online presence.

Payment isn't involved, as it is with paid search ads.

As mentioned above, the results above the organic Search Optimization links are paid. That's a topic for another article, just know that you'll never see an organic result ABOVE the paid search results.

Why is SEO Important for Your Website?

Now that you understand what SEO Marketing is, but how is it relevant to your website? Off, how is SEO marketing relevant to your website? 75% of people click on one of the top five results in Google, and few (roughly 25%) will go to the second page for search results.

75% of internet transactions start with a search engine
An inbound lead (someone who finds your website and fills out a "Contact Us" form) costs 61% less than an outbound lead (a sales call).
SEO leads have a 14.6% close rate, while outbound leads have a 1.7% close rate.
93% of online experiences begin with a search engines.
Search Engine Optimization vs. Social Media Marketing?

Some say search is not limited to a search platform anymore because you can find businesses in your Twitter feed, LinkedIn, and on Facebook. This is true. When someone comes across your company on Facebook for example, they are most likely there to browse, or get support, they aren't necessarily looking for you because they're ready to buy your product or service.

Your potential customers are probably sitting on social media out of curiosity and/or boredom. They are searching specifically for something you might be able to provide which increases the likelihood you'll get a customer when someone is ready to buy or in research mode. This alone is reason enough not to ignore SEO in your web marketing strategy.

SEO Marketing and Social Media Work Hand-In-Hand.

Search engines see how much your content is shared, how many people are interacting with you, and how well you manage your brand. This allows your company to gain trust, and therefore could bump up your website's rankings in search engines.


Many marketing agencies typically assume the people reading their content already know what SEO marketing (search engine optimization marketing) is but what we've found is not everyone understands the basics of SEO and why it is important for their web presence. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. When you do a search on Google, you typically either find what you're looking for within the first page, or you go back and change your search query. Search for "seo marketing appleton wi".

Some say search is not limited to a search platform anymore because you can find businesses in your Twitter feed, LinkedIn, and on Facebook.

The Seven Mistakes to Avoid When Choosing a Building Contractor or Home Renovation Specialist



The building contracting and home renovation industry has experienced a lot of bad press and publicity for a number of years, and sometimes rightly so. That is because unfortunately there are a high number of dangerous and unethical practitioners operating in this industry, preying on unsuspecting homeowners by giving shoddy services whilst making unreasonable demands for the works carried out.

When choosing a builder or Home Renovation contractor, Below are the seven most common mistakes most homeowners make.

Mistake 1

Not Asking For References Regarding Previous Works Carried Out

It's very easy to simply take someone at their word regarding what they can do and without seeing some form of proof. Now in the long run, not doing this has proven to be rather costly and in some cases, be rather dangerous because of simply taking on face value, what the contractor says.

Here's a test you should carry out if you really want peace of mind and a successful outcome when it comes to getting the type of work you want done in your home - simply ask the contractor for the names of two previous customers whom you can contact or even better go round and see examples of his work.

When you are given those names and contact details, simply phone those customers up and ask them a few questions. You don't have to do this whilst the contractor is there with you, although, if you do and the contractor is more than willing for that to happen, you can make a worthy assumption that the contractor has nothing to hide and is more than likely a genuine quality tradesperson. It's when the contractor is not willing to give you any past customer details, that's the time you should be concerned, very concerned.

So, you can ask any or all of the questions below to any previous clients -

What's been your overall experience of XYZ builder/contractor
What didn't you like about them?
Would you refer them to your family or friends based on the work they carried out for you?
If possible, could I make a visit and see for myself the kinds of work they've done?
Mistake 2

Not Finding Out How Qualified the Contractors Are

It's a given that the surgeon is perfectly qualified to carry out the procedure if we underwent heart surgery or any other major operation at the local hospital. We 'd probably have no reason to distrust anything that's going on.

Creating specific home renovations and building and structural work is a skillful practice. It's a disciplined, professional craft. And, just like any regulated profession, there are certain qualifications and benchmarks that will help prospective customers to help decide whether or not a builder or contractor is qualified and professional.

It's easy to be swayed by a builder's advert or seeing their van or truck with their name and contact details on it and feel that because they are 'in the business' that they are professional and automatically credible.

Asking about their qualifications, and letting them speak how and when they achieved their qualifications, is vital if you're looking for a quality, professional contractor.

Mistake 3

Thinking a Low Quote Means Excellent Value for Money

One of the biggest mistakes when hiring a building contractor is to think that because you receive a low quote for the intended job, that you've bagged yourself a bargain. More often than not, a low quote most likely means any of the following:

Low quality materials being used for the job

Shortcuts and cutting corners in order to get the job done fast

No real attention to detail Irregular communication patterns and very little interaction ie "we'll get on with it and let you know if we need anything"

Use of unqualified staff and labourers

Poor quality work leading to the job being re-contracted at a later date. (What this means is that the job ends up costing more than probably the best original proposals and quotes from other, better quality contractors!).
The thing is, you'll be able to spot a contractor you don't won't want to carry out the work for you because if you pay close attention to these 7 big mistakes in this Consumer Awareness Guide, you'll be able to spot a rogue builder or contractor, a mile off!

Mistake 4

Going Ahead Without an Agreement or Written Proposal

Another glaringly obvious mistake is to not get anything down in writing. It's easy to go ahead with the works you want done simply based on the words from a builder or contractor. The problem with that way of doing things is that it's very easy to forget who said what and what was to be done.

And what makes things really appealing is when you're offered a discount by 'paying cash', because in that way, the contractor is essentially saying that he doesn't want to be invoiced or have anything written down because he'll be charging you much less for the work.

The fact of the matter is once the work's done, you'll have a hard time getting hold of the contractor if there's something not quite right with the job. Because, as if by magic, you will have found that the builder has disappeared from the scene. And because there's no record of things, the homeowner will be left to

pick up the pieces - which inevitably means that more energy, time and money is spent looking for another contractor. The alternative is that the works are just left as they are, incomplete, unattended and leaving you, the homeowner with another powerful reason to distrust those in the building profession as a whole!

So the big advice is to get things written down. And if the contractor doesn't want to go down that route, then you know you've come across someone you'll want to pass on, quickly.

Mistake 5

Assuming The Job Will Be Completed on Time

One of the biggest headaches many homeowners face when hiring a builder or contractor is about having the job finish on time. It's a mistake to simply believe what the contractor verbally says when it comes to timelines and deadlines because most builders are notoriously known for breaking promises and commitments when it comes to finishing jobs.

A true professional will give you specific timelines he expects to complete the job. And the reason he can give such a reassurance - and with extreme confidence - is because he's thoroughly analysed the job that has to be done.

He's developed a number of carefully constructed business methods and ways of doing business that makes the whole customer and contractor relationship, a wonderful one.

Mistake 6

Creating a 'Part Works' Arrangement

There are hundreds of DIY books, tip sheets, informational resources that are available showing people how to create their own patios, extensions, kitchens, bathrooms, etc. The fact of the matter is that even armed with the greatest will and intention in the world, there are only a handful of people in a thousand who can start, finish and follow through with particular DIY house projects.

The number of botched up, unfinished and incomplete jobs, is scary.

The big mistake here is negotiating with a builder to finish off the job you have started. Now although you may have invested time and money in getting the job half done (or to whatever state or condition it's currently in) the worst thing to do is get a cheap quotation for someone to finish off what you've started.

And, if you do find someone who agrees to 'patch up and make good what you've started' be prepared for the ugly things that follow because it's more than likely that the whole job will have to be started again with a new contractor - thus costing you even more money as well as hearing about the total dissatisfaction of it all from members of your household.

Mistake7

Not Asking for Written Guarantee

Mistake No 7 is not asking for any guarantee on the finished job. And it's easy to skip this part because when you're looking at a finished piece of work, one automatically assumes that everything will be fine and that there will be no need to call on the contractor or builder again.

Of course, we all know that it's only AFTER a job has been completed that we then see how good the work really is, because that's the time a written guarantee is essential.

When you ask a contractor "do you guarantee your work?" (which essentially means that - depending on the kind of job - that you the customer, will be covered against any kind of collapse, structural damage, botched up job! ... and if after asking the contractor and this question says" yes" but does not give you anything in writing, then that maybe the red light signal to put a halt on things.

Professionals delivering excellent service and super quality work will have no hesitation in giving a written guarantee. And the real fact of the matter is that because it's your home, and because you'll be living there for some time to come, it just makes plain commonsense to get the best job you can afford from a builder or contractor you can trust.

And if it means paying more than the quick fix, fly by night contractors, (because all they are after is your money, without giving an equivalent value in return) then you'll find in the long run that it's always the best option and, it'll work out to be the cheapest option because there will be less expense needed later on in fixing and re-doing the job because of poor craftsmanship.


You don't have to do this whilst the contractor is there with you, although, if you do and the contractor is more than willing for that to happen, you can make a worthy assumption that the contractor has nothing to hide and is more than likely a genuine quality tradesperson. And, just like any regulated profession, there are click here certain qualifications and benchmarks that will help prospective customers to help decide whether or not a builder or contractor is qualified and professional.

It's easy to go ahead with the works you want done simply based on the words from a builder or contractor. The fact of the matter is once the work's done, you'll have a hard time getting hold of the contractor if there's something not quite right with the job. ... and if after asking the contractor and this question says" yes" but does not give you anything in writing, then that maybe the red light signal to put a halt on things.

Is There A Wedding Planner in Your Budget?



The cost of today's average wedding has gotten so high, you might
think that the application of the word "budget" doesn't apply.

Of course you 'd be wrong.

Whether you're spending $3,000 (far below average, even in the
least expensive areas of the U.S., but I know several people
who've done it quite successfully) or you're spending $30,000.
( only a bit about the average cost of a wedding today, so average.
means plenty of people spend more), you still need a budget.

A budget isn't necessarily an attempt to spend less. It's a plan.
for where you'll spend the money you do spend, regardless of the.
amount.

I hope you're among the lucky few who can afford to spare no.
When planning the wedding of your dreams, expense. On the other.
hand, I know some fairly wealthy people, and I don't know anyone.
who didn't angst to a certain extent over the cost of their.
wedding.

Most people simply can't afford or just would rather not to empty.
their savings and run up their credit for their wedding.
Weddings have this somewhat scary habit of being rapidly followed.
by even MORE expensive things to spend your hard-earned money on,.
more permanent things, like buying a house and having a baby (or.
2).

Trickier still is the fact that many brides (the traditional.
planners of weddings) are marrying a bit later in life, when.
they're well ensconced in a career and don't have their weekdays.
free for interviewing wedding vendors and sampling cake.

Do Wedding Planners Cost or Save?

Of course professional wedding planners have to be paid, so in.
that way they obviously cost you. An argument can be.
made (and is made, both by wedding planners themselves and by.
brides who've been happy with their professional planners) that.
having a professional wedding planner can save you money in other.
areas. An experienced wedding planner is involved in several.
weddings each year. This means that they'll have ongoing.
relationships with certain wedding vendors, and it behooves those.
vendors to cut the wedding planner a break on prices, so that.
she'll continue to use their services at all of the weddings.
she's involved with.

- Aside -.

Not that it affects your budget, but it also behooves wedding.
vendors to keep wedding planners happy with the service the.
vendor provides. As an individual, you're not likely to see.
these vendors again after you finish your wedding (at least not.
for a good long while, preferably not ever). A wedding planner,.
on the other hand, will see these vendors again and again; she's.
a repeat customer for them.

Vendors will, of course, value a repeat customer more than a one.
- time customer. They will convey this value with financial breaks.
and extra-good service. They may convey if push comes to shove.
it by giving a wedding planner something (such as service on a.
popular date or that includes a hand-to-find item) that they have.
to take away from an individual bride. I know a bride who was.
promised a wedding venue for a specific date and then a week.
later the venue canceled on her, because they had a "repeat.
customer" who wanted that date and was willing to pay extra. My.
friend was not given the opportunity to pay extra or to outbid.
the repeat customer. She just lost the date.

- Aside -.

, if you find a wedding planner with a great reputation (with both.
.
brides and local vendors), you may get the best of everything: A.
wedding planner who can easily get you top-notch vendors and.
negotiate powerful bargains.

Even with a terrific wedding planner in your employ, you should.
still do your own research and talk to your planner with a strict.
budget in mind. If the planner can't control costs.
adequately, it's always your responsibility to offer cost-saving.
ideas of your own. If your wedding planner doesn't stick to your.
budget, then she's the one who did a poor job, but it's still you.
who are out the money. The extra cost doesn't come out of the.
planner's pocket!

Still, no wedding planner is likely to save you more than she.
charges you. Hiring a wedding planner will result in higher.
financial wedding costs for you. The area in which an excellent.
planner will certainly save you, however, is in time. You'll.
need to invest far fewer hours toward organizing and ensuring the.
If you hire a wedding planner than if you, details of your wedding.
don't.

The question for you to answer is whether you have more time or.
more money to invest in your wedding. Only you can answer that.

What's The Cost.

Wedding planners can charge you in any of three ways:.

oA percentage of the total cost of your wedding.

oAn hourly charge.

oA flat fee per specific services.

It's the least common, I recommend looking for vendors.
who use the last of those options. The problem with the.
percentage charge is that it creates an incredible conflict of.
interest for the planner. In essence, the more your wedding.
costs you, the more the planner gets paid. That's the opposite.
of how it should work, in my opinion! Most planners are ethical,.
and they live and die by recommendations, so they're unlikely to.
triple your expenses just to increase their cut, but at some.
level of consciousness, it's just not encouraging them to watch.
every penny in the way that I, personally, would like. , if you're.
.
working with a planner who charges a percentage (15% is typical),.
talk about paying them a percentage of your budgeted wedding.
costs (rather than actual costs), plus colorado wedding planner a percentage of any amount.
they can come in under budget. Essentially offer them a bonus.
for coming in under budget. This will somewhat offset the innate.
conflict of interest in the percentage-based payment structure.

An hourly fee at least solves the problem that the percentage fee.
causes, but it causes an analogous problem with time. When a.
wedding planner (or any vendor) charges you by the hour, they.
lose their incentive to move fast, and you have very little.
control over this. Since you're not doing the work, it's tough.
for you to say exactly how long it should take. , if you're.
.
working with a wedding planner who charges by the hour, set a.
maximum number (or range) of hours you'll pay for, while making.
sure that the planner agrees that the maximum you set is an.
adequate amount of time to plan your entire wedding.

Planners who charge a flat fee for each specific service they.
provide give you great flexibility. You don't have to hire them.
to plan every part of your wedding. If you want them to handle.
the venue and catering, while you hire your cousin's band and.
have your mom make your dress, you have lots of flexibility in.
paying for just the services you need, but no others. By.
charging a flat fee per service, the planner maintains all normal.
( and desirable) goals to get the work done quickly and.
inexpensively. They don't get paid more for failing at one of.
those goals, as they do with the other payment methods.

Unfortunately, planners dislike this payment structure because.
they fear that there will be something unusually difficult about.
your wedding, and they'll have to eat the cost of dealing with.
it. Particularly wedding planners who are new to the field feel.
uncomfortable trying to predict ahead of time how much time and.
effort it will take to provide the services you require. , if you.
.
propose the use of this payment structure to a wedding planner.
who normally charges differently, make it clear that you're aware.
of this concern and find it reasonable. Discuss the fact that.
If, you're willing to accept add-on charges (probably by the hour).
an unusual situation, beyond the planner's control, occurs. As.
with all types of wedding planners, be sure to ask to speak to.
references, and talk to these brides-who-have-gone-before-you.
about exactly what the wedding planner did and didn't do for each.
service she provided.

Keep in mind that just because a particular wedding planner.
usually charges clients a certain way, doesn't mean they can't.
get paid by another method. Most wedding planners are freelance.
agents, who can define their own rules for how they get paid.
Perhaps they've always charged percentages in the past, but that.
doesn't mean they couldn't agree to get paid a flat fee for.
specific services for your wedding, if that's the only way you're.
willing to pay. Of course you must be aware that this also means.
that they can walk away and not take you as a client, if they.
really don't want to accept the payment structure you're.
interested in.

Negotiate with a wedding planner just as you would with any other.
vendor. Remember that you're hiring them. They are your hired.
help. You can find a different if you don't like their terms.
wedding planner to contract with. You're the one holding all the.
cards. Play them.

Motorcycle Insurance - Things to Know When Shopping for Motorcycle Insurance Quotes



What you should know about shopping for motorcycle insurance including how to find the lowest quotes. How insurance companies rate motorcycle insurance and more.

How do insurance companies rate motorcycle insurance?
Do I have to have a motorcycle license to get insurance?
Why is full coverage so much more than liability insurance on my bike?
Are there benefits in using an agency to quote my motorcycle insurance?
How can I find the lowest rate insurance quotes?
1. How do insurance companies rate motorcycle insurance? Insurance companies rate bikers insurance much like auto insurance with a few differences. Here's a list of the main rating factors used to determine your rates ... Zip code - Areas with a greater history of losses rate higher
Date of birth - Wisdom and safety come with age
Driving experience - More experience equals lower rates
Marital Status - Married riders enjoy a little lower rates
Violation history - More violations, more premium
Coverages requested - Better coverages, higher premiums
Motorcycle Value - Only when purchasing full coverage
CC Size - Size matters, bigger engines pay more
Cycle endorsement date - the date you got a motorcycle license
Discounts & other rating factors - ask your company for details
Do I have to have a motorcycle license to purchase insurance? You don't have to obtain a motorcycle license to purchase riders insurance, however, having a motorcycle license does have a bearing on your rates. There are many companies available for you to purchase motorcycle insurance from even if you don't be but have a license prepared to pay a higher rate than those with a license.

The reason why full coverage insurance on a motorcycle is so much higher than liability is simply because of the risk involved. If you hit someone with your motorcycle, your insurance company has to pay for damages you caused to others and their property. That's why liability motorcycle insurance is usually so inexpensive.

Are there benefits in using an agency to quote my motorcycle insurance? Agencies can enter your information in a comparative rater and instantly see the rates of all the companies they have to check here offer you. Agencies will usually do all they can, including but not limited to, offering all discounts available to help you find low cost motorcycle insurance.

When shopping for any kind of insurance quotes, you want to do your best in providing the most accurate information. Every company has their way of rating so when you are comparison shopping for your motorcycle insurance, provide accurate information, especially with past tickets to ensure you're comparing accurate rates. Insurance agents can usually also offer discounts and advise to find you the Lowest Motorcycle Insurance Quotes.


How do insurance companies rate motorcycle insurance? Insurance companies rate bikers insurance much like auto insurance with a few differences. You don't have to obtain a motorcycle license to purchase riders insurance, however, having a motorcycle license does have a bearing on your rates. There are many companies available for you to purchase motorcycle insurance from even if you don't be but have a license prepared to pay a higher rate than those with a license.

Insurance agents can usually also offer discounts and advise to find you the Lowest Motorcycle Insurance Quotes.

Must Know Etiquette for Graduation Announcements Invitations Cards



Helpful Graduation Announcements and Graduating Invitations Etiquette for All School Grads

With today's multiple and varied educational options, graduation is a year round season and happening, which means everyone needs to prepared for graduating ceremonies, graduate parties with fancy and not so elegant dinners, and most of all, that all important gift giving. While academics accomplishments and achievements are an important element of celebrating any and all educational milestone, it is helpful if people of all ages are knowledgeable about the protocol of these gigantic milestones in their educational life.

Custom Graduation Announcements are for Announcing You're Graduating

When personalizing and sending your stylish announcements for graduates, good etiquette suggests that they should be mailed after the ceremony has been held. School grads, at all graduating milestones, should send graduating announcement cards to friends and family members who they would like to know about this significant educational accomplishment, even those who you might not have had recent close contact. As you are preparing this important list, it is advisable to approach the task with the attitude that this more of an inclusive list than an exclusive list of names. And, in this day and time, it might be awfully tempting to simply blast off a mass email, but this should be totally avoided. For occasions like this, you should be respectful to your relatives and send only custom printed and embellished graduate announcements, this significant education milestone certainly deserves more than a mere email.

Personalized Graduating Invitations - What to Include and Who to Send the Invites To

Lots of people see little differences, there are, in fact, significant differences between graduating announcements and graduation invitations, regardless of whether they are for kindergarten, high school, college, nursing, and any other level of graduating. For most graduate ceremonies, the graduation cookout invitations graduates usually are offered a limited amount of tickets, so in many cases, not every friend or family member will be able to attend.

Remembering Your Etiquette for Graduation Invitations and Graduating Announcements

It is truly interesting to see the difference in people who apparently have been taught about these etiquette situations as compared to those who have very little knowledge about graduation ceremonies and celebrations. For these and other reasons, everyone should prepare their children by ensuring they understand and gain the confidence why it's important. With all the fanfare and celebrations surrounding graduations, from pre-k, high school, advanced degrees, and all levels in between, comes school graduating etiquette guidelines that they will want to be aware of and follow, thus ensuring everything goes smoothly and avoid having hurt feelings. Proper etiquette includes a wide range including, but not limited to, who should get invitations for graduation and school graduate announcements cards, appropriate gifts, party etiquette, and the all important, thank you note cards tips for surviving all graduations with class.

The lessons and skills learned while in the classrooms will help everyone on the job, but those people skills that you use and have are the ones that will afford you a definite advantage in the work environment. After all, good etiquette, whether socially or professional, makes everyone's life more complete and happier, since it includes behavior and interaction with others, and it is relationships and people who contribute to and drive our lives.


School grads, at all graduating milestones, should send graduating announcement cards to friends and family members who they would like to know about this significant educational accomplishment, even those who you might not have had recent close contact. Lots of people see little differences, there are, in fact, significant differences between graduating announcements and graduation invitations, regardless of whether they are for kindergarten, high school, college, nursing, and any other level of graduating. For most graduate ceremonies, the graduates usually are offered a limited amount of tickets, so in many cases, not every friend or family member will be able to attend. Proper etiquette includes a wide range including, but not limited to, who should get invitations for graduation and school graduate announcements cards, appropriate gifts, party etiquette, and the all important, thank you note cards tips for surviving all graduations with class.

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